Reporting

Reports provide insights into how your team is working within Lytho, empowering you to manage current workloads effectively, understand how your team is tracking toward established KPIs, and make data-informed strategic decisions for the future. Using reporting is key to ensuring the deliverables you create align with your organization's goals. Check out the resources below and remember that we're here to help you brainstorm process adjustments or provide additional help!

TABLE OF CONTENTS

• Answering Key Business Questions using Reporting

• Reporting Reference Guide

• Video: The Content ROI Blueprint 

• Video: Proving Value: Building Your Business Case with Lytho Data

• Video: Unlocking Creative Efficiency with Lytho Insights 

• Video: Creative Analytics in Action: The Dashboards Content Ops Teams Use to Drive Results

• Video: The Lytho Metrics Exchange: Swap Strategies for Now. Next. Later!

• Sizzling Stats: How Texas Roadhouse Serves Up Creative ROI

• Video: EOY Metrics: Telling Your Team's Story with Data

• Video: How Creative Leaders Can Leverage Key Metrics to Manage Up, Down, & Sideways

• Features We Love

• From the Lytho Blog

Answering Key Business Questions using Reporting

Understanding what outcomes you are looking to achieve and asking the right business questions to support those outcomes are at the foundation of success. At Lytho, we like to say, “what’s measured is managed.” To support you, we've created a cheat sheet pairing common business questions and the appropriate report to provide you with the data you need. For example, questions related to resource management might involve asking, "Are the team members I need available to do the work?" and "Are we estimating the correct amount of time for work?" Dig into the cheat sheet to find guidance on generating reports that address these questions.

Reporting Reference Guide

Reports in Lytho Workflow are segmented to provide customized views of every level of work and are available for Campaigns, Projects, Tasks, Proofs, All Work, Requests, Reviews, Users, and Time. Each report can be customized with the columns and filters you need to see vital information at a glance.

Video: The Content ROI Blueprint

Learn how to build the operational foundation that makes creative ROI measurable. This session covers how to improve data accuracy, use reporting to surface real performance, and connect creative work to business impact while preparing your team for AI-ready scale.

No time to watch? See our session recap on the Lytho Blog.

Video: Proving Value: Building Your Business Case with Lytho Data

Whether you’re aiming to secure more budget, headcount, or visibility—data is your strongest asset. In this session, you will learn how to uncover key insights, craft compelling business cases, and position your team as an essential strategic asset. By the time you leave, you will be ready to make the case for more budget, better tools, and the recognition your team deserves. 

Ready to build your business case? Use the business case builder and calculating ROI metrics worksheets to get started. 

Video: Unlocking Creative Efficiency with Lytho Insights

Do you ever feel like projects take too long, feedback loops are endless, and your team’s creative energy is drained by inefficiency? It is time to put an end to that. In this session, we will explore how Lytho Insights can illuminate workflow bottlenecks, streamline approvals, and supercharge efficiency. You will leave with practical ways to use data to clear creative roadblocks and make your team unstoppable. 

Follow along using this worksheet to help unlock creative efficiency!

Video: Creative Analytics in Action: The Dashboards Content Ops Teams Use to Drive Results

For Creative and Marketing leaders, proving the value of creative work goes far beyond just reporting. It’s about having real-time visibility into where workflows break down, and how content impacts business outcomes — all while maintaining brand standards and minimizing compliance risks.

In this panel, you’ll hear how teams from MilliporeSigma, PENN Entertainment, and Purdue for Life Foundation are using creative analytics and dashboards, like Lytho Insights, our suite of creative analytics dashboards, to track performance across content and creative projects and production, uncover operational bottlenecks, and align more closely with legal, brand, and executive stakeholders.

Video: The Lytho Metrics Exchange: Swap Strategies for Now. Next. Later!

Using a Now. Next. Later. approach, we’ll show you how to fine-tune your reporting, identify gaps for improvement, and turn your data into a powerful tool for next year. Here’s how we’ll break it down:

• Now: Cover your immediate EOY reporting needs.

• Next: Get a plan for making next year’s reporting a breeze.

• Later: See how to use data strategically to drive long-term growth.

Use this Reporting Maturity Workbook to evaluate your current reporting maturity, set clear goals, and stay on track to achieve them.

Sizzling Stats: How Texas Roadhouse Serves Up Creative ROI

With over 700 locations across three brands, Texas Roadhouse is a rapidly growing organization with an equally demanding need for content creation. In this session, discover how their creative team turns data into action—tracking everything from designer workloads to seasonal trends. We’ll dive into the tools and strategies they use to make every creative decision count, from boosting team retention to securing critical resources from a data-driven CMO. By the end, you’ll gain actionable insights to measure and analyze your own metrics, elevate your creative impact, and prove your team’s ROI.

Video: EOY Metrics: Telling Your Team's Story with Data

Are you ready to showcase your team’s accomplishments and optimize your reporting processes for the coming year? Watch our lively panel discussion featuring three accomplished creative operations leaders as they share their expertise on data collection and strategic reporting. Walk away with strategic insights and actionable tips that will empower you not only to showcase your team’s achievements, but also to navigate the dynamic landscape of Creative Operations with finesse.

Video: How Creative Leaders Can Leverage Key Metrics to Manage Up, Down, & Sideways

Cherise Oleson, Senior Creative Director at Franklin Energy and Brittany Pais, Director of Customer Experience at Lytho, share how Cherise’s team leverages data to showcase creative value and build relationships with business leaders.

Features We Love

• Insights Dashboards – Spot bottlenecks, optimize workflows, and showcase team impact without exports or spreadsheets.

• Reports – Track deadlines, workloads, and progress with ready-to-use reporting.

• Custom Fields, Custom Statuses, & Tags – Capture the details that matter most for accurate, tailored insights.

• Proving the ROI of Creative Operations: Going from Cost Center to Value Driver

• How to Use Your Work Dashboards to Quantify Your Team's ROI