Content & Strategy

Great content doesn’t happen by accident. It’s the result of clear strategy, strong planning, and repeatable processes. Whether you're producing a blog post, campaign, or social asset, best practices help your team create content that’s aligned, on-brand, and built to perform. Explore the resources below to strengthen your team’s content operations and drive better results.

TABLE OF CONTENTS

• Video: Yes, Chef! Streamline Your Content Kitchen to Serve Creative Gold

• Video: From Strategy to Success: Solving the Real Problem Behind Missed Marketing Goals

• Features We Love

• From the Lytho Blog

Video: Yes, Chef! Streamline Your Content Kitchen to Serve Creative Gold

Marketing and creative teams often feel like they’re working in The Bear—fast-paced, chaotic, and full of miscommunication. From vague briefs to endless feedback loops, teams are burning out trying to keep up. This webinar shows how to turn the chaos into a well-oiled, high-performing workflow. You’ll learn how to set strategic standards that keep teams aligned, build clear intake processes, manage last-minute changes without panic, and deliver feedback that actually moves work forward. We’ll also explore how to measure what matters so you can keep improving over time.

Yes, Chef. It’s time to clean up your workflow.

Video: From Strategy to Success: Solving the Real Problem Behind Missed Marketing Goals

Was your content strategy collecting dust? You weren’t alone—but it was time to bring it back to life.

Lytho partnered with the Content Marketing Institute for MasterThis: Content Strategy, a two-day virtual workshop focused on turning strategic plans into daily action. Lytho’s VP of Marketing, Brody Dorland, shared how to connect audience, themes, and buyer stages to everyday planning—and how to measure whether it was all working.

If your strategy had been sitting on a shelf, this was your chance to make it matter again.

Features We Love

• Calendar Interface – Plan campaigns and content in one shared view to keep teams aligned and deadlines clear.

• Content Requests Tool – Capture, organize, and approve incoming content ideas with a streamlined intake process.

• Recurring Content Series – Easily schedule repeating campaigns or posts to save time and maintain consistency.

From the Lytho Blog

• Multi-Brand Strategy: Definition, Examples, Advantages and Disadvantages

• How Do You Name a Product Feature?